The company designs/markets inventive textile products. The focus is always placed on 1 product. Originality, Attractive design but especially Functionality and Simplicity are aspects that take a major position during the design process. They're always connected to each other. There is an ongoing research finding out creating new products within these aspects. The goal is to provide fair trade products, which are produced socially responsible and guarantees each participant a fair return.
Also, with each business issue / activity there is an eye on how to solve this greener and more efficient . The aim here is to go for or simplicity and short lines.
Also offering, speed, quality and good service.
All commercial activities are conducted within the company Van der Wurff Productions. Regarding the Cat Trapeze, the goal is to widely put it on the worldwide market. This product is sold under the name of Cat Trapeze. The Cat Trapeze is an inventive, trendy playing and sleeping place for the cat; it replaces the curtains and the couch for rough play and climbing. The idea is to introduce this functional, original product to as many Cats (and their owners), to offer the cats something new, so that a lot of furniture/curtains can be spared. By contributing to active play it prevents boredom.